Retail Sales Executive

Retail Sales Promoter – Job Role & Responsibilities

Job Title: Retail Sales Promoter

Department: Sales & Marketing

Reports To: Area Sales Manager / Sales Manager

Job Summary

A Retail Sales Promoter is responsible for promoting products at assigned retail stores, assisting customers, achieving sales targets, maintaining product displays, and enhancing brand visibility. The role focuses on delivering an excellent customer experience while increasing product sales.

Key Roles & Responsibilities

1. Promote and demonstrate the company's products to walk-in customers.

2. Understand customer needs and recommend suitable products.

3. Achieve daily, weekly, and monthly sales targets assigned by the company.

4. Maintain complete knowledge of product features, benefits, pricing, and promotions.

5. Ensure attractive product merchandising and proper shelf display.

6. Monitor stock availability and coordinate with store staff to prevent stock-outs.

7. Generate bills/orders and assist customers throughout the purchase process.

8. Build and maintain strong relationships with store owners, managers, and retail staff.

9. Explain product usage, benefits, and after-sales information to customers.

10. Collect customer feedback and report market trends and competitor activities.

11. Maintain cleanliness and branding of the product display area.

12. Participate in promotional activities, product demonstrations, and sampling events.

13. Submit daily sales reports, attendance, and store visit reports to the reporting manager.

14. Ensure compliance with company policies, discipline, grooming, and professional conduct.

15. Resolve basic customer queries and escalate complaints when required.

16. Support new product launches and promotional campaigns.

17. Monitor expiry dates (if applicable) and ensure proper product rotation.

18. Maintain accurate records of sales, inventory, and customer interactions.

19. Coordinate with the warehouse or distributor for product replenishment.

20. Represent the company professionally at all times.

Required Skills

• Excellent communication and interpersonal skills

• Strong sales and negotiation abilities

• Customer-focused attitude

• Product demonstration skills

• Basic computer and smartphone proficiency

• MS Excel and reporting knowledge

• Problem-solving and relationship management

• Ability to work under sales targets

• Time management and discipline

• Teamwork and adaptability

Qualification

• Minimum: Higher Secondary (12th Pass)

• Graduate preferred

• Experience in retail sales/FMCG/FMCG, consumer products, or lifestyle products is an advantage.

Key Performance Indicators (KPIs)

• Daily Sales Achievement

• Monthly Revenue Target

• Conversion Ratio

• Average Bill Value

• Customer Satisfaction

• Product Availability

• Store Visit Compliance

• Merchandising Quality

• Attendance & Punctuality

• Daily Reporting Accuracy

Working Conditions

• Work from assigned retail outlets or modern trade stores.

• Flexible working hours, including weekends and festivals.

• Regular travel within the assigned territory may be required.

Career Growth

Retail Sales Promoter → Senior Sales Promoter → Team Leader → Area Sales Executive → Area Sales Manager → Regional Sales Manager.

This job role is suitable for FMCG, consumer goods, wellness, personal care, pooja products, and retail brands such as Wow Nandi.

• It is a Both Retail / Counter Sales job for candidates with 6 months - 3 years of experience.