Retail Sales Executive

Position: Retail Store Executive

Industry: Retail – Computer & Laptop Peripherals | Gadgets | Gaming Equipment

Salary Range: ₹35,000 – ₹40,000 per month

1. Role Purpose

To drive in-store sales by delivering exceptional customer experience, explaining technical products clearly, building trust, and converting walk-in customers into loyal buyers while achieving monthly revenue targets.

2. Key Responsibilities

A. Sales & Revenue Generation

·        Greet and engage walk-in customers with a positive and energetic approach.

·        Understand customer requirements through need-based questioning.

·        Demonstrate products (laptops, gaming accessories, peripherals, gadgets) effectively.

·        Upsell and cross-sell complementary products.

·        Close sales confidently and handle objections professionally.

·        Achieve monthly sales targets and maintain strong conversion ratios.

B. Product Knowledge & Demonstration

·        Maintain in-depth knowledge of laptop specifications (RAM, SSD/HDD, processors, GPUs).

·        Understand gaming equipment (consoles, controllers, gaming chairs, GPUs).

·        Knowledge of accessories (keyboards, mouse, routers, printers, storage devices, cables).

·        Explain features in simple, customer-friendly language.

·        Stay updated on new launches, trends, and competitive offerings.

C. Customer Experience & Relationship

·        Maintain a welcoming and smiling attitude at all times.

·        Handle customer queries and complaints calmly and professionally.

·        Build repeat customer relationships and generate referrals.

·        Ensure proper coordination for after-sales support.

D. Store Operations

·        Maintain visual merchandising standards and store cleanliness.

·        Coordinate stock availability with inventory team.

·        Ensure billing accuracy and basic POS operations.

3. Competency Requirements

A. Skills

·        Strong sales and negotiation skills.

·        Clear verbal communication and active listening.

·        Ability to simplify technical specifications.

·        Customer relationship management skills.

·        Product demonstration capability.

·        Basic technical troubleshooting skills.

B. Knowledge

·        Understanding of laptop brands and configurations.

·        Knowledge of gaming systems and accessories.

·        Awareness of market trends and competitor pricing.

·        Basic sales funnel and conversion understanding.

·        Familiarity with billing and POS systems.

C. Behavioral Attributes

·        Achievement-oriented and target-driven.

·        Energetic, enthusiastic, and confident.

·        Friendly, approachable, and customer-focused.

·        Resilient under sales pressure.

·        Presentable appearance with positive body language.

4. Key Performance Indicators (KPIs)

·        Monthly sales target achievement.

·        Walk-in to sales conversion ratio.

·        Average billing value.

·        Add-on sales percentage.

·        Customer satisfaction score.

·        Repeat customer rate.

5. Ideal Candidate Profile

·        1–4 years of experience in electronics or gadget retail sales.

·        Any Graduate or Diploma holder.

·        Good spoken English and local language proficiency.

·        Basic understanding of IT hardware and peripherals.

·        Age group 22–32 preferred.

·        Pleasant personality and tech-savvy approach.

• It is a Full Time Retail / Counter Sales job for candidates with 1 - 4 years of experience.