Social Media Marketing

We are seeking a Social Media Knowledge Specialist who possesses a deep understanding of how major platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Threads) operate. This role supports the content, marketing, or customer success team by offering insights into trends, algorithms, platform features, and audience behavior. You won't necessarily manage the brand's social media pages, but you’ll play a key role in guiding decisions through platform expertise.

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🎯 Key Responsibilities

Research and document social media trends, updates, and algorithm changes.

Monitor platform best practices, user behavior, and brand activities.

Analyze social media performance data to provide improvement suggestions.

Train internal teams or clients on social media usage, etiquette, and tools.

Contribute ideas for content based on trending topics, hashtags, and viral formats.

Help evaluate competitor activity across platforms.

Collaborate with designers and content writers to ensure content aligns with platform nuances (e.g., video vs. carousel).

Maintain an internal knowledge base of platform guidelines, audience insights, and emerging tools.

Assist in platform audits or content effectiveness reviews.

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✅ Requirements

Strong working knowledge of all major social platforms, including how their algorithms and engagement mechanics work.

Awareness of social media etiquette, copyright, and content guidelines.

Ability to explain platform concepts (e.g., reach vs. impressions, shadowbanning, boosted posts).

Comfortable analyzing basic metrics from native analytics tools (e.g., Facebook Insights, Instagram Analytics, YouTube Studio).

Understanding of hashtag strategy, content timing, formats, and storytelling techniques.

Up-to-date with emerging platforms (e.g., Threads, Lemon8, Telegram communities).

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💡 Preferred Skills

Certification in Social Media Marketing (Meta Blueprint, Google Digital Garage, HubSpot, etc.)

Experience using tools like Buffer, Hootsuite, Notion, or Sprout Social.

Familiarity with basic design principles and Canva.

Basic SEO knowledge is a plus.

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📈 Growth Path

This role offers a stepping stone into:

Social Media Executive

Content Strategist

Digital Marketing Analyst

Community Manager

Paid Media Executive

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🧠 Ideal Candidate Profile

Curious, platform-obsessed, and always reading up on social media shifts.

Can explain why a TikTok video went viral or why Instagram reach drops suddenly.

Able to bridge the gap between creativity and data.

• It is a Full Time Marketing job for candidates with 1 - 3 years of experience.

More about this Social Media Marketing job

1. What is the eligibility criteria to apply for this Social Media Marketing job?
   Ans: The candidate should be 12th Pass and above and above with 1 - 3 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹13000 - ₹15000 per month that depends on your interview. It's a Full Time job in Kolkata.
3. How many working days are there for this Social Media Marketing job?
   Ans: This Social Media Marketing job will have 6 working days.
4. Are there any charges applicable while applying or joining this Social Media Marketing job?
   Ans: No, there is no fee applicable for applying this Social Media Marketing job and during the employment with the company, i.e., TRENDING MARK HR SERVICES PRIVATE LIMITED.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Social Media Marketing role?
   Ans: There is an immediate opening of 3 Social Media Marketing at TRENDING MARK HR SERVICES PRIVATE LIMITED
7. Who can apply for this job?
   Ans: Only Female candidates can apply for this Marketing job.
8. What are the timings of this Social Media Marketing job?
   Ans: This Social Media Marketing job has 10:30 दोपहर - 06:30 शाम timing.