Social Media Marketing

Job Summary:

Lead the development and execution of digital content strategies to enhance brand visibility, engagement, and growth across various social media platforms and digital channels. should have a passion for digital trends, strong creative skills.

Key Responsibilities:

Content Strategy & Development:

·  Develop and implement comprehensive social media and digital content strategies aligned with business goals.

·  Create and manage high-quality, engaging content for platforms like Instagram, LinkedIn, Facebook, Twitter, YouTube, and company blogs.

·  Collaborate with cross-functional teams to align content with brand messaging and campaigns.

Social Media Management:

·  Oversee and manage daily operations of social media accounts.

·  Engage with followers, respond to inquiries, and monitor user-generated content.

·  Maintain a consistent posting schedule and ensure timely responses to trends or events.

Campaigns & Analytics:

·  Plan and execute social media advertising campaigns (paid and organic) to drive engagement, traffic, and conversions.

·  Track, analyse, and report on key performance metrics (KPIs) such as reach, engagement, and conversion rates using tools like Google Analytics and Buffer.

Requirements:

·  Proven experience (2+ years) in social media management, digital content creation, or a related field.

·  In-depth knowledge of social media platforms, trends, and best practices.

·  Strong understanding of SEO, SEM, and digital marketing strategies.

·  Proficiency with social media management tools Buffer and analytics platforms (e.g., Google Analytics, Facebook Insights).

·  Exceptional writing, editing, and communication skills.

·  Creative mindset with an eye for design and attention to detail.

Preferred Qualifications:

·  Knowledge of Photoshop or Canva for content design.

• It is a Full Time Marketing job for candidates with 2 - 3 years of experience.