Job Title: SEO Executive
Reports to: Digital Marketing Manager/SEO Manager
Job Summary:
We are seeking an experienced SEO Executive to join our digital marketing team. The successful candidate will be responsible for developing and implementing effective search engine optimization strategies to increase website visibility, drive quality traffic, and boost online conversions. The ideal candidate should have a strong understanding of SEO principles, Google algorithms, and keyword research techniques.
Key Responsibilities:
1. Keyword Research: Conduct thorough keyword research to identify relevant and high-volume search terms for optimization.
2. On-Page Optimization: Optimize website content, meta tags, titles, and descriptions to improve search engine rankings.
3. Technical SEO: Ensure website technical optimization, including site speed, mobile responsiveness, and XML sitemaps.
4. Link Building: Develop and execute link building strategies to increase website authority and ranking.
5. Content Creation: Collaborate with content teams to create high-quality, SEO-optimized content.
6. Analytics and Reporting: Monitor and analyze website traffic, rankings, and conversion metrics to measure SEO success.
7. Stay Updated: Keep up-to-date with the latest SEO trends, Google algorithm updates, and best practices.
Requirements:
1. Experience: 1-3 years of experience in SEO or digital marketing.
2. Skills: Strong understanding of SEO principles, Google Analytics, and keyword research tools (e.g., Ahrefs, SEMrush).
3. Tools: Proficiency in Google Search Console, Google Analytics, and other SEO tools.
4. Communication: Excellent communication and collaboration skills.
5. Analytical: Strong analytical and problem-solving skills