Marketing SEO Executive

Key Responsibilities

- Strategy & Planning:

- Develop and execute digital marketing strategies to achieve business goals.

- Conduct market research and competitor analysis to identify opportunities.

- Campaign Management:

- Plan and manage marketing campaigns across digital channels such as social media, email, search engines, and display advertising.

- Optimize campaigns for ROI and performance.

- Content Creation:

- Collaborate with content creators to produce engaging and brand-consistent content (blogs, videos, social media posts, etc.).

- SEO/SEM:

- Optimize website content for search engines (SEO).

- Manage pay-per-click (PPC) campaigns like Google Ads.

- Social Media Management:

- Oversee the company’s social media presence across platforms.

- Monitor engagement metrics and audience growth.

- Analytics & Reporting:

- Track, measure, and report on the performance of all digital marketing campaigns.

- Use analytics tools (Google Analytics, SEMrush, etc.) to derive actionable insights.

- Email Marketing:

- Create and manage email marketing campaigns, including newsletters, promotions, and automated workflows.

- Collaboration:

- Work with cross-functional teams, including sales, product, and design, to align marketing efforts with overall business goals.

Skills & Qualifications

- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

- Experience:

- Proven experience in digital marketing or a related role.

- Hands-on experience with SEO/SEM, social media, and email marketing tools.

- Technical Skills:

- Proficiency in marketing tools like Google Analytics, Google Ads, HubSpot, SEMrush, or similar.

- Knowledge of CMS platforms (e.g., WordPress) and basic HTML/CSS is a plus.

- Soft Skills:

- Strong analytical and problem-solving skills.

- Excellent communication and collaboration abilities.

- Creativity and adaptability in a fast-paced environment.

Preferred Qualifications

- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint).

- Experience with video production or graphic design tools (Adobe Suite, Canva).

- Familiarity with CRM tools and lead generation strategies.

• It is a Full Time Marketing job for candidates with 1 - 6+ years Experience.