Job Details
• Employment Type: Permanent, Full-time
• Experience Required: 1–2 years
Key Responsibilities
Social Media Management
• Content Strategy: Create, curate, and schedule engaging organic content across Instagram, LinkedIn, Facebook, and YouTube.
• Community Engagement: Monitor channels, respond to comments, and foster active digital communities.
• Trend Capturing: Identify and leverage viral trends, audio, and formats to boost organic reach.
Performance & Growth Marketing
• Meta Ads: Set up, monitor, and optimize paid campaigns on Facebook and Instagram Ads Manager.
• PPC Management: Plan and execute search, display, and video campaigns via Google Ads.
• A/B Testing: Run ongoing experiments with ad creatives, copy, bidding strategies, and target audiences.
• ROI Optimization: Monitor key metrics like CAC, ROAS, CTR, and CPL to maximize budget efficiency.
Retention & Automation
• WhatsApp Marketing: Design, execute, and automate broadcast campaigns and customer journeys.
• Funnel Building: Optimize landing pages and user flows to convert traffic into active customers.
Required Skills & Qualifications
• Experience: 1–2 years of hands-on experience in social media and performance marketing.
• Ad Platforms: Foundational expertise in Meta Ads Manager, Google Ads, and Google Analytics (GA4).
• Communication: Exceptional copywriting skills for social captions, ad copies, and WhatsApp broadcasts.
• Tools: Proficiency with WhatsApp automation tools (e.g. Wati, Interakt), CRM software, and Canva.
• Analytical Mindset: Ability to translate data spreadsheets into actionable marketing insights.