Senior Field Marketing Lead - Virtual Events

Field Marketing Senior Lead - South Asia Virtual Events To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. As the Field Marketing Senior Lead – South Asia Virtual Events, you will own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN. This is a high-visibility, high-impact role at the intersection of demand generation, pipeline marketing, and digital engagement. You will lead the strategy and execution of flagship large-scale virtual summits along with cloud-specific and industry-specific webinar series across enterprise, mid-market, and ESMB segments. You will serve as the strategic DRI for virtual events, working in close partnership with Cloud and Industry Marketing leads, Product Marketing, Solution Engineering and Sales. This role requires a blend of big-picture program strategy, hands-on execution excellence, and data-driven pipeline thinking. What You'll Do Own the Virtual Events Strategy Develop and execute a comprehensive annual virtual events and webinar calendar for South Asia, aligned with business priorities across clouds Lead the strategy and delivery of flagship South Asia virtual summits along with cloud-specific and industry-specific webinar series Drive Audience Generation & Pipeline Define audience generation strategy to ensure coverage across enterprise, mid-market, and ESMB segments. Build and manage multi-channel promotion: email marketing, paid digital, social amplification, partner co-promotion, and SDR-led outreach Deliver World-Class Event Experiences Own end-to-end program management: agenda design, speaker curation (Salesforce executives, customer speakers, partners, startups), abstract development, content localisation, and breakout structure Coordinate dry runs, pre-recording, MC briefing, Q&A facilitation, and day-of logistics Manage content freshness and avoid repetition across the program, ensuring every event delivers fresh, high-value programming Measure, Optimise, and Report Define KPIs for virtual events including registrations, attendees, Marketing-Driven Pipeline, lead volume, conversion rates, and account coverage Track webinar campaign performance across paid digital and organic channels; analyse persona-level digital engagement data What We're Looking For Experience 12+ years of progressive B2B marketing experience, with at least 6+ years specifically in virtual events, webinar program management, or demand generation in the enterprise technology sector Demonstrated experience owning large-scale virtual event programs with measurable pipeline outcomes Prior experience in the SaaS/CRM/cloud technology industry strongly preferred Skills & Capabilities Deep expertise in virtual event platforms and webinar execution (ON24, Webex Events, Zoom Webinars, or similar) Strong command of Salesforce Marketing Cloud (or equivalent) for email campaign execution, audience segmentation, and registration management Experience running paid digital campaigns (LinkedIn, programmatic) to drive event registrations with measurable ROI Exceptional project management skills — able to manage multiple simultaneous programmes across geographies with tight timelines Ability to influence senior stakeholders and drive accountability for audience generation targets Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form . Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. Experience Level Senior Level