Performance Marketing Specialist
Company:
The Bath and Care
Location:
Rajouri Garden, Delhi
Experience Required:
2–5 Years
Job Type:
Full-Time
Job Overview:
We are looking for a Performance Marketing Specialist who can independently manage and scale paid advertising campaigns across Meta and Google platforms for D2C beauty and wellness brands.
The ideal candidate should have hands-on experience in media buying, campaign optimization, analytics, and customer acquisition with a strong understanding of eCommerce growth.
Responsibilities:
Manage and optimize Meta Ads and Google Ads campaigns
Handle Search, Display, Shopping, and Performance Max campaigns
Plan and execute full-funnel performance marketing strategies
Scale campaigns while maintaining profitable ROAS
Perform audience research, retargeting, and lookalike audience setup
Monitor campaign performance and prepare weekly/monthly reports
Work on conversion optimization and A/B testing
Set up and manage tracking using GA4 and GTM
Coordinate with creative and content teams for ad creatives
Analyze data and improve CAC, CTR, and conversion rates
Required Skills:
Strong knowledge of Meta Ads Manager and Google Ads
Experience with GA4, GTM, and Looker Studio
Understanding of eCommerce and D2C marketing
Knowledge of retargeting, attribution, and funnel strategy
Basic understanding of creatives, hooks, and ad copy
Good communication and reporting skills
Preferred:
Experience in beauty, skincare, wellness, or D2C brands
Knowledge of Shopify and conversion tracking
Understanding of influencer or content marketing
Perks:
Growth-focused work environment
Opportunity to scale multiple D2C brands
Creative freedom and performance incentives