Marketing Manager

Marketing Manager Maersk is looking for an individual with strong marketing and communication skills, teamwork, and strong drive to join our Indian Sub-Continent, Middle East, and Africa (IMEA) marketing team as marketing manager. With a strong background in Product Marketing / Digital Marketing preferably from a B2B business and experience building effective multi-channel campaigns, including social media, other digital, and traditional channels. This is an exciting career opportunity to work in a multinational, Global 500 company that makes global trade happen. At Maersk we go the extra mile to service our customers in the best possible way. We work hard to build and strengthen relationships with customers, making sure we understand their business drivers so we can continuously improve co-operation, processes and outcomes. We provide end-to-end transportation to almost anywhere in the world. And, with 30,000 employees in 114 countries, we combine our global network with local expertise to increase the reliability of your deliveries, whether they travel by sea or over land so if you have what it takes to be successful come and work with us! This position provides the right candidate a great opportunity to make a positive difference on the organization and the customer experience. LOCATION FLEXIBLE ACROSS IMEA Key responsibilities Create marketing strategy for different customer verticals and segments in line with regional business priorities and marketing data/benchmarks. Identify and optimize customer buying journeys as part of vertical campaigns with the objective to increase “share of wallet” of existing customers and to reach and convert new prospects Utilize understanding of target customer’s industry, needs, and challenges, to develop compelling content that drives customers down the funnel Identify right activation channels based on target customer and buying journey Collaborate with cross-functional stakeholders to plan and activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution Collaborate with internal and external creative agencies from brief development through asset creation and execution along with Media plans review and implementation. Develop and launch marketing campaigns Optimize, track, measure, and report marketing campaign performance to provide clear ROMI We are looking for 8+ years’ experience in campaign Marketing, Digital Marketing, and content strategy with a focus on B2B with experience in Africa region along with India and Middle east Experience building multi-channel campaigns, both organic and paid digital, as well as traditional channels. Media planning experience is a must A solid understanding of content strategy A deep understanding of customer buying journey identification, building campaign strategies and content for multiple key points in their journey in order to move them down the funnel Strong stakeholder management skills and ability to manage interfaces at all levels in the organization Experience in multi-channel marketing performance optimization as well as campaign performance tracking, measurement, reporting Experience in social selling and Account Based Marketing are a plus Experience in Google Analytics Project management skills managing different projects simultaneously Strong communication skills and great presentation skills, enabling you to tell a story, engage and influence stakeholders. Self-starter who excels working independently and as part of a team. Strong verbal and written English. French is a plus Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements. We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing accommodationrequests@maersk.com . Experience Level Mid Level