A Naukri Group company
LoginHire Local Staff
A Naukri Group companyLoginHire Local Staff
25,000 - 30,000 /month
Huntify Enterprises
Netaji Subhash Place, Delhi
3 - 6+ years Experience in Marketing
Full Time
Job Overview:
The Marketing Manager – D2C Business will play a key role in planning, overseeing and executing direct-to-consumer (D2C) strategies for Ajanta Soya Ltd. You will be responsible for growing online & offline retail market presence, optimizing e-commerce growth, and developing innovative marketing initiatives. This role involves leveraging market trends, identifying expansion opportunities, and collaborating with cross-functional teams to elevate the brand’s presence and drive overall sustainable profitable growth.
Key Responsibilities:
●D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.
●E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.
●Market Analysis & Expansion: Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.
●Collaboration & Alignment: Work closely with sales, operations, and product teams to align marketing strategies with overall business goals and optimize campaign execution.
●Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.
●Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.
●Target to reach 25 lakh families to purchase from us on a monthly basis
● e-commerce, direct-to-consumer (D2C) marketing, or online retail operations, ideally within the FMCG sector.
●Proven expertise in developing and executing D2C strategies and driving e-commerce growth.
●Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.
●Strong communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.
