Performance Marketing Specialist

1. AI-Powered Omni-Channel Execution

- Build and execute AI-driven campaigns across Email, SMS, WhatsApp, Mobile, Web & Ad Networks

- Create hyper-personalized, automated customer journeys using AI segmentation & predictive analytics

- Use Generative AI for dynamic content, offers, and creatives across all channels

2. Modern Tools Stack You Will Work On:

A. Email Marketing & Automation:

Brevo (Sendinblue), Klaviyo, Mailchimp AI, HubSpot AI, ActiveCampaign, MoEngage, WebEngage, http://Customer.io

B. SMS & WhatsApp Marketing:

Twilio, Gupshup, WATI, Interakt, AiSensy, WhatsApp Business API, Kaleyra, ValueFirst

C. Mobile & Web:

CleverTap, Braze, OneSignal, Firebase, WebEngage Journeys, GA4, Mixpanel, Hotjar, Microsoft Clarity, VWO for A/B Testing

D. Ad Networks & Paid Media:

Google Ads + Performance Max, Meta Ads Manager + Advantage+ AI, TikTok Ads, LinkedIn Campaign Manager, Programmatic

(The Trade Desk, DV360), AdRoll, http://Smartly.io, Albert AI

E. AI & Generative AI Tools:

ChatGPT-4o, Claude, Gemini, Jasper AI, http://Copy.ai, Writesonic, Canva Magic Studio, Adobe Firefly, Midjourney, HeyGen for

AI Videos, Persado for AI Copy

F. Integrations, CRM & Automation:

Zapier, Make (Integromat), HubSpot CRM, Salesforce Marketing Cloud, Zoho CRM, Pabbly Connect, Segment CDP, RudderStack

G. Analytics & Intelligence:

GA4 + Looker Studio, Mixpanel AI, Amplitude, Tableau + Einstein AI, Power BI Copilot, Triple Whale, Supermetrics

3. Lead Generation & Revenue Growth

- Implement AI-based lead scoring, churn prediction, and LTV modeling to focus on high-value users

- Run AI-powered retargeting, lookalike audiences, and predictive upsell/cross-sell flows

- Continuously optimize for CPL, ROAS, CTR, and Conversion Rate using AI insights

4. Reporting & Growth Hacking

- Build auto-updating AI dashboards with real-time KPIs

- Run AI-led A/B/n testing for ads, emails, and landing pages

- Share weekly AI-generated insights report with growth recommendations

• It is a Both Marketing job for candidates with 2 - 4 years of experience.