Key Responsibilities
Referral & Doctor Network Building:
Visit local general practitioners, small clinics, and consulting doctors to establish and maintain strong referral channels.
Coordinate Continuing Medical Education (CME) programs, doctor meets, and workshops.
Camps & Community Outreach:
Plan, organize, and execute free health check-up camps, blood donation drives, and public awareness seminars.
Engage with resident welfare associations (RWAs), senior citizen groups, and local community leaders.
Corporate & Insurance Tie-Ups:
Approach local corporations, factories, and schools to pitch employee health packages and corporate tie-up programs.
Coordinate with third-party administrators (TPAs) and insurance companies to streamline patient cashless/insurance flows.
Digital & Brand Support:
Assist in managing social media channels, writing promotional content, and keeping Google Business Profiles or local listings updated.
Track online patient inquiries, feedback, and reviews to improve local service reputation.
Reporting & Analysis:
Maintain daily/weekly logs of field visits, converted leads, and camp outcomes.
Track marketing return on investment (ROI) and report patient acquisition sources to upper management.