Marketing Executive

Job Brief: The Marketing Executive is responsible for developing and executing Online + Offline marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role involves overseeing various marketing activities, such as market research, advertising, public relations, social media, and content creation, and managing a team of marketing professionals.

Key Responsibilities:

1. Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.

2. Team Management: Cordinate with the marketing team, providing guidance, setting goals, and ensuring the team's productivity and efficiency.

3. Market Research: Conduct market research to identify target demographics, market trends, and competitive positioning.

4. Campaign Management: Plan and execute marketing campaigns, including digital marketing, email marketing, social media, content marketing, and advertising.

5. Budget Management: Create and manage the marketing budget, ensuring cost-effective strategies and responsible allocation of resources.

6. Brand Management: Ensure consistent branding and messaging across all marketing efforts and maintain brand integrity.

7. Public Relations: Build and maintain relationships with media outlets and coordinate public relations activities, such as press releases and media appearances.

8. Analytics and Reporting: Use data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimise strategies.

9. Product Launches: Plan and execute product launches, coordinating with cross-functional teams to ensure successful rollouts.

10. Digital Marketing: Implement and optimise digital marketing initiatives, such as SEO, SEM, social media management and handling, and email campaigns.

11. Content Development: Oversee the creation of high-quality marketing content, including blog posts, videos, infographics, and more.

12. Social Media Management: Develop and maintain a strong social media presence, engaging with the audience and tracking social media metrics.

13. Event Management: Plan and execute events, trade shows, and conferences that promote the company and its products or services.

14. Handling CRM

• It is a Full Time Marketing job for candidates with 0 - 1 years of experience.