Hands-on experience with Google Ads, Facebook Ads Manager
Strong analytical skills and familiarity with tools like Google Analytics
Drive high-quality lead generation and monitor the conversion rate to business outcomes
Ensure campaigns are hitting the correct target audience by using smart audience segmentation, retargeting, and lookalike strategies
Conduct A/B testing on creatives, copies, and landing pages to maximize performance
Collaborate closely with content, design, and web teams to ensure messaging and UX alignment
Prepare detailed performance reports with actionable insights for optimization
Stay up to date with the latest trends in digital marketing and ad tech