Product Marketing

Job Description

Key Responsibilities

●Manage GTM planning for new product modules and partner-specific releases

●Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)

●Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI

●Collaborate cross-functionally to build sales enablement tools – decks, FAQs, one-pagers

●Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Why This Role Matters

●Drives feature adoption through structured targeting and messaging

●Enables stronger product GTMs across Mintoak and partner bank implementations

●Improves control and visibility over key activation and usage metrics

Technical Skills and Experience

●Experience: 1–2 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech

●GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies

●Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products

●Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations

●Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage

●Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams

●Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

Location: Mumbai

• It is a Full Time Marketing job for candidates with 1 - 2 years of experience.

More about this Product Marketing job

1. What is the eligibility criteria to apply for this Product Marketing job?
   Ans: The candidate should be Graduate and above and above with 1 - 2 years of experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹20000 - ₹30000 per month that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Product Marketing job?
   Ans: This Product Marketing job will have 6 working days.
4. Are there any charges applicable while applying or joining this Product Marketing job?
   Ans: No, there is no fee applicable for applying this Product Marketing job and during the employment with the company, i.e., ALIQAN TECHNOLOGIES.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Product Marketing role?
   Ans: There is an immediate opening of 20 Product Marketing at ALIQAN TECHNOLOGIES
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Marketing job.
8. What are the timings of this Product Marketing job?
   Ans: This Product Marketing job has 09:00 AM - 06:00 PM timing.