Digital Marketing Executive (E-commerce Specialist)
Key Responsibilities:
Managed and optimized product listings on e-commerce platforms like Amazon, Flipkart, and other digital marketplaces to maximize visibility and sales.
Conducted keyword research and implemented SEO strategies for product titles, descriptions, and backend keywords to enhance search rankings.
Monitored inventory levels and coordinated with teams to ensure timely replenishment of stock on digital platforms.
Developed and executed promotional strategies, including discounts, deals, and paid advertising campaigns, to boost sales and revenue.
Analyzed performance metrics such as impressions, click-through rates (CTR), conversion rates, and sales to identify areas for improvement.
Handled A+ Content (Enhanced Brand Content) creation and optimized brand storefronts on platforms like Amazon.
Collaborated with the design team to create engaging images, banners, and videos for product pages and campaigns.
Managed customer reviews and feedback, ensuring prompt responses to maintain high seller ratings and customer satisfaction.
Conducted competitor analysis to identify trends, pricing strategies, and new opportunities for growth.
Prepared regular reports on e-commerce performance and shared actionable insights with stakeholders.
Key Achievements:
Boosted product visibility and increased sales by [specific percentage] through effective SEO and advertising campaigns.
Achieved [specific revenue milestone] within [specific timeframe] by implementing innovative promotional strategies.
Improved product ratings and customer reviews, leading to higher conversions and repeat purchases.
Reduced advertising spend by [specific amount] while maintaining or increasing ROI through data-driven campaign optimization.