E-commerce Marketing Executive

About the Role

We are looking for a results-driven Marketplace Ads Manager with strong hands-on experience in Amazon Ads, Flipkart Ads, Myntra Ads, and Quick Commerce Ads.

The ideal candidate should have a strong understanding of marketplace advertising, campaign optimization, keyword strategy, bidding, budget management, and performance analytics. The person will be responsible for driving marketplace sales, improving ROAS, controlling ACOS/TACOS, increasing product visibility, and scaling profitable campaigns.

The candidate should be highly analytical, commercially focused, and comfortable working with large campaign and sales datasets.

Key Responsibilities

1. Marketplace Advertising Management

• Plan, create, execute, and optimize advertising campaigns across Amazon, Flipkart, Myntra, Blinkit, Zepto, Swiggy Instamart, and other marketplaces.

• Manage Amazon Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.

• Handle keyword, product, category, competitor, and search-term targeting.

• Develop campaign structures based on product category, keywords, ASIN/SKU, match type, and business objectives.

• Monitor campaign performance, bids, budgets, keywords, impressions, clicks, and conversions on a daily basis.

• Continuously optimize campaigns to improve sales and advertising efficiency.

2. Sales & ROI Ownership

• Take ownership of marketplace advertising performance and contribute directly to sales and revenue growth.

• Drive and improve:

  • ROAS

  • ACOS

  • TACOS

  • CTR

  • CVR

  • CPC

  • Conversion

  • Ad-attributed sales

• Identify high-performing products, keywords, and campaigns and scale them appropriately.

• Reduce inefficient spending through bid optimization, negative keywords, targeting refinement, and budget reallocation.

• Ensure advertising investment is aligned with revenue and profitability objectives.

3. Campaign Optimization & Strategy

• Perform regular search-term and keyword analysis.

• Identify new high-potential keywords and targeting opportunities.

• Optimize bids based on keyword, placement, product, competition, and conversion performance.

• Manage negative keywords and eliminate irrelevant traffic.

• Analyze placement performance and optimize Top of Search, Product Pages, and other available placements.

• Develop strategies for new product launches, seasonal campaigns, promotions, and high-demand periods.

• Maintain a balance between sales growth, visibility, ranking, and profitability.

4. Quick Commerce Advertising

• Manage advertising and visibility initiatives across Blinkit, Zepto, and Swiggy Instamart.

• Monitor platform-wise sales, ad spends, visibility, conversions, and ROAS.

• Identify opportunities to improve product visibility and sales within quick-commerce platforms.

• Coordinate with sales and supply chain teams to ensure advertised products remain available.

• Avoid advertising products with inadequate inventory or high OOS risk.

• Support promotional campaigns and product launches across quick-commerce channels.

5. Marketplace Reporting & Analytics

• Prepare and maintain daily, weekly, and monthly marketplace advertising reports.

• Track:

  • Ad Spend

  • Sales

  • ROAS

  • ACOS

  • TACOS

  • CTR

  • CVR

  • CPC

  • Impressions

  • Clicks

  • Orders

  • Product/ASIN/SKU performance

• Compare actual performance against targets and budgets.

• Identify performance gaps, leakage areas, and growth opportunities.

• Present actionable insights to management and recommend corrective measures.

6. Listing & Conversion Optimization

• Work closely with Content, Design, Category, and Marketplace teams to improve product listings.

• Identify listing issues affecting CTR and conversion.

• Coordinate for:

  • Product titles

  • Bullet points

  • Product descriptions

  • Images

  • A+ Content

  • Brand Store

  • Banners

  • Promotional creatives

• Use advertising and search data to provide recommendations for listing optimization.

7. Competitor & Market Analysis

• Regularly monitor competitor products, pricing, discounts, offers, keywords, promotions, and ad visibility.

• Analyze competitor advertising strategies and marketplace positioning.

• Identify market trends and new growth opportunities.

• Recommend suitable campaigns, offers, promotions, and pricing strategies to improve market share and share of voice.

8. Cross-Functional Coordination

• Coordinate closely with Sales, Category, Marketing, Content, Design, Finance, and Supply Chain teams.

• Ensure campaign plans are aligned with stock availability, pricing, promotions, and business targets.

• Coordinate campaign launches and promotional activities across marketplaces.

• Communicate campaign performance and key business insights to management.

Required Skills & Experience

• 2–6 years of relevant experience in Marketplace Advertising, E-commerce Performance Marketing, or Quick Commerce Advertising.

• Strong hands-on experience in Amazon Ads is mandatory.

• Good working knowledge of Flipkart Ads and Myntra Ads.

• Experience with Blinkit, Zepto, and Swiggy Instamart advertising will be preferred.

• Strong understanding of ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, and conversion metrics.

• Strong knowledge of keyword research, campaign structuring, bidding, targeting, search-term analysis, and budget optimization.

• Strong proficiency in MS Excel / Google Sheets.

• Knowledge of Pivot Tables, VLOOKUP/XLOOKUP, SUMIF/SUMIFS, filters, data analysis, and reporting.

• Strong analytical and problem-solving ability.

• Ability to work with targets and performance-driven KPIs.

• Good communication and coordination skills.

Preferred Skills

• Experience handling D2C + Marketplace + Quick Commerce channels.

• Experience in managing multiple marketplace accounts and product categories.

• Knowledge of Helium 10, Jungle Scout, DataWeave, or similar marketplace analytics tools.

• Experience in FMCG, Baby & Mom, Beauty, Electronics, Home & Kitchen, or other consumer-product categories.

• Experience in managing and scaling marketplace advertising budgets.

• Understanding of marketplace promotions, product ranking, organic vs. paid sales, and marketplace profitability.

Key Performance Metrics

The candidate will be responsible for delivering measurable improvement in:

• Marketplace Revenue

• Advertising ROAS

• ACOS / TACOS

• Ad Spend Efficiency

• Conversion Rate

• Product Visibility

• Keyword & Product Ranking

• Campaign Profitability

• Marketplace Sales Growth

• Quick Commerce Sales Growth

• It is a Full Time Marketing job for candidates with 2 - 4 years of experience.