Deputy Manager - Below The Line (BTL) Marketing

Deputy Manager Job Code/ Requisition ID Location Bengaluru/Chennai Division Marketing Department / Function Retail Marketing Position Name BTL Marketing – South Designation Deputy Manager Role Individual 1 Team Reporting To Manager Marketing Qualification/ Personal Attributes Qualification - MBA/PGDM or equivalent in Marketing from a recognized institute. Graduate with considerable trade marketing experience can apply Job Description Role Purpose To drive regional marketing initiatives, strengthen brand visibility, execute trade marketing programs, and support business growth through effective market activation, channel engagement, and seamless execution of marketing campaigns across the assigned region. Key Responsibilities 1. Trade Marketing & Market Activation Plan and execute regional trade marketing initiatives aligned with national marketing objectives. Drive retail visibility through signages, shop branding, and merchandising. Conceptualize and execute BTL activities, dealer meets, roadshows, and local activation programs. Ensure effective implementation of seasonal campaigns and sales promotions. 2. Brand Visibility & POSM Management Ensure optimum deployment and maintenance of POSM across distributors and retail outlets. Monitor market visibility standards and competition activities. Drive enhancement of brand presence in priority markets. 3. Channel Engagement Work closely with Sales teams, distributors, and channel partners to improve engagement and loyalty. Support launch events, partner conferences, and recognition programs. Gather channel feedback and provide actionable insights for business growth. 4. Exhibitions and Event Management Plan and execute regional and national participation in industry expos, exhibitions, trade fairs, and customer engagement events in line with business objectives. Coordinate end-to-end management of exhibitions, including stall conceptualization, fabrication, logistics, product display, branding, and on-ground execution. Liaise with internal stakeholders, agencies, and event partners to ensure seamless execution and superior brand experience. Ensure effective showcasing of products, solutions, and innovations through impactful stall design and customer engagement activities. 5. Project & Vendor Management Manage regional marketing agencies and vendors for branding, fabrication, printing, and activation activities. Ensure timely execution with adherence to quality standards and budgets. 6. Market Intelligence & Reporting Conduct regular market visits to understand customer needs, competitor activities, and market trends. Share periodic reports on campaign effectiveness, visibility status, and market insights. Recommend strategies to improve market share and brand salience. Key Competencies Trade Marketing & BTL Execution Stakeholder Management Project & Vendor Management Retail Visibility & Merchandising Analytical Skills Negotiation Skills Team Collaboration Communication & Presentation Skills Key Performance Indicators (KPIs) Retail Visibility Expansion Counter Share and Market Share Expansion Campaign Execution Effectiveness Dealer/Channel Engagement Scores On-time Project Execution Brand Visibility Compliance Sales Support & Market Development Travel Requirement: Travel within the assigned region (40–60%). About Luminous Luminous Power Technologies is a reliable and trustworthy brand that offers an array of innovative products in the field of energy solutions and residential solar. Boasting a rich legacy of more than 35 years and strong employee count of >6000 , Luminous has 8 manufacturing facilities. Our 6000 employees serve more than 100,000 channel partners and millions of customers. Luminous has a strong market presence in India and has been expanding its reach to other countries. Today, the brand enjoys a presence in over 40 international markets. Luminous is a group company of Schneider Electric, a global leader in energy management with presence in over 100 countries, 1.5 lakh people and a revenue of Rs. 2 lakh crores. Career Page- http://joinus.luminousindia.com/ LinkedIn- https://www.linkedin.com/company/luminous-power-technologies-p-ltd/ Home Page- https://www.luminousindia.com/about-us Glassdoor- https://tinyurl.com/Luminous-Glassdoor Ambition Box- https://tinyurl.com/Luminous-Ambitionbox Luminous aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate and we ‘embrace different’ as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices. Luminous is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, colour, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. Experience Level Mid Level