• Generate, track, maintain, and update leads
• Make outgoing calls to develop new business
• Contact prospects to qualify leads
• Direct email marketing to key clients and prospects
• Research and maintain lead generation database
• Conduct customer research
• Conduct client or market surveys to obtain information about potential leads
• Participate in the preparation of proposals and/or sales presentations
• Provide accurate and timely information to management
• Develop a strong knowledge of the company’s products and services in order to facilitate the sales process