JOB DESCRIPTION
Real Estate Sales & Lead Management Executive
Company: BM Properties
Location: Agra, Uttar Pradesh
Department: Sales & Marketing
Employment Type: Full-Time
About BM Properties
BM Properties is a Real Estate Consultant and Developer with 44+ years of industry experience, specialising in residential, commercial and investment opportunities. We are looking for a proactive, organised and result-oriented professional to manage incoming property inquiries, coordinate with the sales and site visit teams, and ensure effective lead management.
Job Overview
The candidate will be responsible for handling and managing inquiries generated through various property portals, Meta (Facebook & Instagram) advertisements, WhatsApp and other digital marketing channels.
The primary responsibility will be to ensure timely follow-ups, qualify potential customers, coordinate and schedule site visits, and maintain a systematic record of lead status, site visit feedback and conversion progress.
Key Responsibilities
1. Lead Management & Inquiry Handling
- Handle incoming property inquiries generated through 99acres, Magicbricks, Housing.com, Facebook, Instagram and other marketing platforms.
- Respond to customer inquiries through phone calls and WhatsApp.
- Understand customer requirements, budget, preferred location and property preferences.
- Qualify leads based on their interest and investment potential.
- Ensure timely follow-ups with prospective customers.
2. Site Visit Coordination
- Coordinate with the site visit and field sales team.
- Schedule site visits for interested customers.
- Forward qualified and interested leads to the respective site visit executives.
- Share complete customer details and requirements with the concerned team.
- Follow up with the site visit team to confirm whether scheduled visits have been completed.
3. Lead Tracking & Reporting
- Maintain a proper digital database of all incoming inquiries.
- Track and update lead status: New, Contacted, Interested, Follow-up, Site Visit Scheduled, Site Visited, Negotiation and Converted.
- Maintain records of scheduled versus actual site visits.
- Collect feedback from the site visit team regarding customer visits and their level of interest.
- Track reasons for cancelled visits, lost leads and non-conversions.
- Prepare daily, weekly and monthly lead performance reports.
4. Team Coordination & Management
- Act as a coordination link between the digital marketing, telecalling and field sales teams.
- Ensure that no inquiry remains unattended.
- Monitor follow-up activities and pending leads.
- Maintain proper communication and workflow between the office and site teams.
- Provide regular updates to management regarding lead generation, customer interest, site visits and conversions.
Required Skills & Qualifications
- Graduate in any discipline (preferred).
- Experience in real estate sales or lead management would be an advantage.
- Good communication and customer-handling skills.
- Strong organisational, coordination and management abilities.
- Proficiency in MS Excel, Google Sheets and WhatsApp Business.
- Knowledge of property portals is preferred.
- Ability to maintain reports, databases and lead-tracking systems.
- Strong follow-up, problem-solving and multitasking abilities.
Key Performance Indicators (KPIs)
Performance will be evaluated based on:
- Number of inquiries handled.
- Lead response time.
- Number of qualified leads generated.
- Follow-up efficiency.
- Site visits scheduled.
- Site visits successfully completed.
- Feedback collection and lead status updates.
- Overall lead-to-site-visit and lead-to-conversion ratio.
Ideal Candidate
We are looking for someone who is systematic, responsible and management-oriented, with the ability to handle multiple property inquiries, coordinate with different teams and ensure that every lead is properly tracked from the first inquiry to the site visit and final conversion.
Interested candidates may share their resume with BM Properties.