सेल्स एग्जीक्यूटिव

Job Description – Sales Executive / Stylist

Company: Keemti Jewels

Department: Retail Sales

Designation: Sales Executive / Stylist

Reporting To: Store Manager

Industry: Jewellery Retail / Lab-Grown Diamonds

Location: As per store allocation

1. Job Purpose

To deliver an exceptional customer experience, achieve store sales targets, and build lasting customer relationships by providing personalized jewellery styling and product recommendations.

2. Key Responsibilities

- Customer Service: Welcome customers, understand their needs, and provide personalized assistance throughout the shopping experience.

- Sales & Target Achievement: Achieve individual sales targets and contribute to overall store revenue.

- Product Knowledge: Develop strong knowledge of lab-grown diamonds, gold jewellery, 925 silver jewellery, product specifications, pricing, and certifications.

- Product Presentation: Maintain attractive product displays and ensure jewellery is presented according to brand standards.

- Customer Relationship Management: Build customer relationships, follow up on enquiries, and encourage repeat purchases and referrals.

- Billing & Transactions: Support billing, payment processing, order booking, and customer documentation as per company procedures.

- Inventory Management: Assist with stock counting, jewellery movement records, product tagging, and stock reconciliation.

- Visual Merchandising: Maintain store cleanliness, product arrangement, and visual merchandising standards.

- Customer Enquiries: Handle customer questions, resolve basic concerns, and escalate complaints to the Store Manager when required.

- Store Operations: Follow company policies, security procedures, grooming standards, and operational guidelines.

3. Required Skills & Competencies

- Excellent communication and interpersonal skills.

- Strong customer service and relationship-building abilities.

- Sales-oriented mindset with a focus on achieving targets.

- Good negotiation, persuasion, and product presentation skills.

- Interest in jewellery, fashion, styling, and luxury retail.

- Basic computer knowledge and familiarity with POS systems.

- Professional grooming and a customer-friendly attitude.

- Integrity, teamwork, and attention to detail.

4. Educational Qualification & Experience

- Qualification: Graduate preferred; candidates with relevant retail experience may also be considered.

- Experience: 1–3 years in retail sales, preferably in jewellery, diamonds, luxury retail, or fashion.

- Freshers with strong communication skills and a passion for sales may also be considered, subject to company requirements.

5. Performance Indicators (KPIs)

- Achievement of individual and store sales targets.

- Conversion rate and average transaction value.

- Average bill value and units per transaction.

- Customer satisfaction and repeat customer ratio.

- Customer follow-up and lead conversion.

- Compliance with inventory and store operating procedures.

6. Ideal Candidate Profile

A customer-focused, energetic, and well-groomed professional who enjoys sales, understands customer preferences, and can create a memorable shopping experience while contributing to the growth of Keemti Jewels.

Note: The role may require working in rotational shifts, on weekends, and on public holidays as per retail business requirements.

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