Real estate sales professionals act as the critical bridge between buyers and sellers. Their core responsibilities include prospecting for leads, conducting market research, hosting property viewings, and negotiating contracts. They also guide clients through the complex legal and financial paperwork involved in property transactions. [1, 2, 3, 4]
A real estate sales agent's duties depend largely on whether they represent the buyer or the seller: [1]
Seller's Agent (Listing Agent)
Valuation: Perform Comparative Market Analysis (CMA) to determine a competitive and realistic listing price.
Property Marketing: Create captivating listings, organize open houses, and market properties across the local Multiple Listing Service (MLS) and digital channels.
Staging and Prep: Advise on property staging and minor improvements to maximize the home’s curb appeal and final selling price. [1, 2, 3]