Quick Commerce Executive

Quick Commerce Manager — Key Role

Primary Objective:
To aggressively grow the company's quick-commerce business by increasing GMV, orders, profitability, assortment, visibility and market share across all quick-commerce platforms.

KNOWLEDGE OF ADVANCE EXCEL ND PIVORT TABLE.

1. Business Growth & Revenue

• Own monthly and quarterly sales targets for each platform.

• Develop a growth plan for Blinkit, Swiggy Instamart, Zepto and new platforms.

• Identify opportunities to increase GMV, AOV and order frequency.

• Set platform-wise targets for revenue, units and contribution margin.

• Track performance against targets on a daily/weekly/monthly basis.

• Identify underperforming platforms, SKUs and cities and create corrective action plans.

• Continuously look for new revenue opportunities and new quick-commerce channels.

2. Platform Account Management

• Build strong relationships with category managers, buyers and account managers.

• Negotiate:

  • Better visibility

  • Homepage/category placements

  • Search visibility

  • Brand stores

  • Promotional slots

  • Better commissions/margins

  • New-city expansion

  • New SKU onboarding

• Ensure that agreed commercial and marketing commitments are delivered by platforms.

• Resolve operational and commercial issues quickly.

3. Assortment & SKU Growth

• Decide the right assortment for each platform based on customer demand and price points.

• Identify hero SKUs that can drive volume.

• Launch new products specifically designed for quick commerce.

• Analyze SKU-level sales and remove/replace consistently poor performers.

• Ensure the right price architecture, especially across ₹599, ₹999, ₹1,499, ₹1,999 and premium price points.

• Work with the product team to identify gaps in the portfolio.

4. Inventory & Availability

This should be a major KPI because sales cannot grow if products are out of stock.

• Maintain high in-stock percentage across platforms.

• Forecast demand by SKU and city.

• Coordinate with warehouse/operations for timely replenishment.

• Monitor dark-store inventory.

• Identify products going OOS and take immediate action.

• Reduce slow-moving and excess inventory.

• Maintain healthy inventory days.

5. Marketing & Visibility

The manager should own the ROI of quick-commerce marketing spends.

• Prepare monthly marketing plans for every platform.

• Plan:

  • Search ads

  • Sponsored listings

  • Homepage placements

  • Category banners

  • Brand stores

  • Campaigns

  • Offers

  • Platform-led events

• Negotiate additional visibility wherever possible without increasing spend.

• Track ROAS, CAC, incremental GMV and marketing ROI.

• Ensure marketing money is spent on activities that generate sales and build the brand.

• Push platforms for additional visibility against committed marketing investments.

6. Pricing & Promotions

• Monitor competitor pricing daily/weekly.

• Recommend selling prices and promotional prices.

• Plan platform-specific offers without damaging overall pricing.

• Identify products where discounts can generate incremental volume.

• इस फुल टाइम सेल्स / बिज़नेस डेवलपमेंट Job में सेल्स / बिज़नेस डेवलपमेंट में 3 - 6 वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।