मार्केटिंग SEO एग्जीक्यूटिव

SEO Specialist

Experience Required: 3-5 years

Location: Noida, Sector 18

Employment Type: Full-Time

Function: SEO / Organic Growth

About Divine Mantra

Divine Mantra is the parent company behind two travel brands that together cover every kind of journey a traveller seeks.

Trip to Temples is India's leading pilgrimage travel specialist, dedicated to making sacred journeys accessible, safe, and spiritually enriching. Specialising in Kailash Mansarovar, Adi Kailash, and Chardham Yatra, it bridges ancient devotion and modern convenience through Aerial Darshans and helicopter services. With “Har Safar, Bharose Par,” every yatri receives expert-led guidance and 24/7 assistance, turning spiritual aspirations into seamless, soul-stirring realities.

Plan My Package is a dynamic travel management company designed for the modern explorer. It offers a platform to curate and customise itineraries based on specific traveller preferences. From handpicked accommodations to transparent pricing, it simplifies holidays for corporate offsites, honeymoons, and family vacations with absolute confidence and ease.

About the Role

Divine Mantra is looking for an SEO Specialist to handle organic search across both brands. Search traffic here isn't generic - people are looking for specific temples, specific yatra dates, specific packages - and the SEO strategy needs to reflect that rather than chase broad keywords.

The company is also scaling up its page structure (departure city + package combinations, temple + date pages), so this role goes beyond standard on-page work. Experience building or managing a large number of similar pages while keeping each one distinct and rankable will be directly relevant.

The role involves close coordination with the performance marketing and content teams.

Key Responsibilities

• Keyword research based on real pilgrimage and travel search behaviour, not just search volume

• Technical SEO - site speed, indexing, crawlability, mobile performance, and Core Web Vitals as an ongoing, tracked metric

• On-page optimization - titles, headers, internal linking, schema markup

• Structured data for package listings - Product, FAQ, Review, and TravelAgency schema - to support visibility in search results

• Local SEO and Google Business Profile management across departure cities (Haridwar, Kathmandu, etc.)

• Management of programmatic and templated pages at scale, ensuring each page is distinct enough to rank independently

• Building E-E-A-T signals into content touching payments, safety, or permits, where trust matters to both users and search engines

• Content planning aligned with travel seasons - Char Dham, Panch Kailash, and other yatra cycles - backed by search trend data (Google Trends or similar)

• Backlink building through legitimate, sustainable methods only

• Reporting focused on enquiries and bookings generated, not rankings or traffic in isolation

• Identifying pages that rank well but underperform on conversion, with enough landing page awareness to support fixes

• Ongoing awareness of how AI Overviews/SGE are affecting visibility in search results

Required Skills

• 3-5 years of hands-on SEO experience, ideally on a site with a large number of pages rather than a small brochure site

• Proficiency with Google Search Console, GA4, and a tool such as Ahrefs or SEMrush

• Strong technical and on-page SEO skills

• Working knowledge of Core Web Vitals and structured data implementation

• Basic HTML/CSS or CMS skills, sufficient to make on-page changes without developer dependency

• Demonstrated experience in competitor analysis, not a one-time exercise

• Ability to clearly articulate past work and its measurable impact - numbers, not just ranking improvements

• Realistic understanding of SEO timelines and a track record of reporting progress honestly

Preferred Skills

• Experience with Hindi or Hinglish content SEO, given the significant portion of the audience that searches this way

• Prior experience in travel or tourism specifically

• इस फुल टाइम मार्केटिंग Job में मार्केटिंग में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।