सोशल मीडिया मार्केटिंग

Senior Performance Marketing Specialist — Google Ads + Meta Ads

Experience Required: 4-7 years

Location: Noida, Sector 18

Employment Type: Full-Time

Industry Preference: Travel / Tourism / Hospitality / E-commerce / Lead Generation

Monthly Ad Spend Managed: ₹5-15 Lakhs

About Divine Mantra

Divine Mantra is the parent company behind two travel brands that together cover every kind of journey a traveller seeks.

Trip to Temples is India's leading pilgrimage travel specialist, dedicated to making sacred journeys accessible, safe, and spiritually enriching. Specialising in Kailash Mansarovar, Adi Kailash, and Chardham Yatra, it bridges ancient devotion and modern convenience through Aerial Darshans and helicopter services. With “Har Safar, Bharose Par,” every yatri receives expert-led guidance and 24/7 assistance, turning spiritual aspirations into seamless, soul-stirring realities.

Plan My Package is a dynamic travel management company designed for the modern explorer. It offers a platform to curate and customise itineraries based on specific traveller preferences. From handpicked accommodations to transparent pricing, it simplifies holidays for corporate offsites, honeymoons, and family vacations with absolute confidence and ease.

About the Role

Divine Mantra is looking for a Senior Performance Marketing Specialist to manage and scale paid marketing efforts across its brands, with a strong focus on qualified leads, enquiries, bookings, and revenue. The role carries complete ownership of paid marketing performance and outcomes, spanning multiple brands and accounts running simultaneously.

Key Responsibilities

• Planning, managing, and optimising campaigns across Google Ads (Search, Performance Max, YouTube, Display) and Meta Ads

• Keyword, audience, and competitor research to inform campaign strategy

• Optimising for lead quality, CPL, CPA, ROAS, and ROI

• Managing GA4, Google Tag Manager, conversion tracking, Meta Pixel/CAPI, Google Ads Enhanced Conversions, and server-side tracking setups

• UTM tracking and dashboarding through Looker Studio for consistent, centralised reporting

• Analysing the complete funnel - from ad to landing page to lead to sale to booking to revenue - including CRM-based tracking of lead-to-booking closure, not just lead-to-CPL

• Planning and executing remarketing and retargeting campaigns

• Running Click-to-WhatsApp campaigns and coordinating with call tracking tools, given that pilgrimage bookings often close over phone or WhatsApp rather than web forms

• Identifying underperforming campaigns and implementing timely optimisation strategies, backed by structured A/B testing on creatives and landing pages

• Planning ad spend around seasonality - Yatra season, Char Dham opening and closing dates, and festival calendars

• Managing multiple brand accounts (Trip to Temples, Plan My Package, and others as they scale) without losing consistency across each

• Collaborating with creative and website teams on landing page and ad creative improvements

• Managing advertising budgets and delivering clear, consistent performance reporting

Required Skills

Google Ads, Meta Ads, GA4, Google Tag Manager, Conversion Tracking (including Enhanced Conversions and server-side GTM), Lead Generation, Remarketing, CRO, Analytics, UTM Tracking, ROAS/ROI, Looker Studio, advanced Excel/Google Sheets (pivot tables, ROAS modelling, blended CAC calculations)

Additional Relevant Experience

• CRM familiarity (Zoho, LeadSquared, HubSpot, Salesforce, or similar) for tracking leads through to booking closure

• WhatsApp Business API / Click-to-WhatsApp campaign experience

• Call tracking tools such as CallHippo, Exotel, or CallRail

• Experience with high-consideration, long sales-cycle lead generation, as opposed to instant-purchase e-commerce

• Experience managing multiple brands or ad accounts concurrently

Preferred Skills

• Criteo, Taboola, and other native or programmatic advertising platforms

• Google Merchant Center / Google Ads Data Hub, relevant if package listings move toward a shopping-style format

• Basic SEO/content awareness, to support better collaboration with the content team on landing pages

• Familiarity with AI-assisted ad copy and creative tools (Meta Advantage+, Google's AI-generated assets)

Candidate Profile

• 4-7 years of hands-on performance marketing experience

• Demonstrated experience managing advertising budgets in the ₹5-15 Lakhs/month range

• Strong analytical and data-driven approach to decision-making

• Clear understanding of the journey from leads to bookings to revenue, beyond surface-level metrics such as clicks and impressions

• Ability to independently plan, execute, analyse, and scale campaigns across multiple accounts

• Prior experience in travel, tourism, or high-value lead generation is preferred

• Documented case studies or results from previous campaigns are required

• इस फुल टाइम मार्केटिंग Job में मार्केटिंग में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।