Marketing Associate

JOB DESCRIPTION

Position: Marketing Associate

Organization: Mind Bridge Academy Pvt. Ltd

1.Role Overview

The Marketing Associate will lead institutional marketing initiatives, generate admissions, build strategic partnerships, and strengthen the academy’s brand presence.

This is a field-intensive role requiring direct client interaction, relationship building, and revenue-driven marketing execution.

2.Preferred Profile

• Preferred Gender: Male, Female

• Mode of Work: Hybrid (Field + Online Coordination)

• Client Engagement: Mandatory in-person meetings with schools, colleges, hospitals, corporates, and franchise prospects

3.Key Responsibilities

A. Institutional & Field Marketing

• Visit schools, colleges, hospitals, and corporates for program presentations

• Conduct face-to-face meetings with HR Heads, Principals, CSR Heads, and Management

• Represent academy in networking events, exhibitions, and seminars

• Develop local market penetration strategies

B. Lead Generation & Conversion

• Generate B2B and B2C leads through field activity and digital campaigns

• Maintain structured follow-up system

• Drive admissions and institutional contracts

• Achieve monthly and quarterly revenue targets

C. Digital & Campaign Coordination

• Coordinate social media promotions

• Supervise marketing materials (brochures, proposals, PPTs)

• Track ROI on campaigns

• CRM and database management

D. Brand Building

• Establish academy presence in new cities

• Build referral and partnership networks

• Support franchise marketing operations

4.Qualification

• MBA (Marketing) – Preferred

• PGDM / Master’s in Marketing

• Bachelor’s Degree in Business / Marketing / Communications (Minimum)

• Certification in Digital Marketing (Added Advantage)

5.Experience

• 0-5 years in Marketing

• Minimum 2–3 years in Education / Training / Skill Development / Marketing preferred

• Experience in field marketing & institutional sales mandatory

• Strong track record in achieving revenue targets

6.Required Skill Set

Professional Skills

• Institutional selling capability

• Strong presentation skills

• Negotiation & closing ability

• Strategic planning and market mapping

Technical Skills

• Digital marketing knowledge

• CRM handling

• MS Office (Excel, PowerPoint, Word)

• Campaign analytics

• Marketing AI tools

Personal Attributes

• Confident & presentable personality

• Strong interpersonal skills

• Willingness to travel

• High accountability & ownership mindset

• Target-oriented

7.KPI Expectations

• Minimum 15–20 field visits per month

• 25+ institutional tie-ups annually

• 150+ qualified leads per month

• 20–25% conversion ratio

• Revenue contribution: ₹2–3 Crores annually

Reach out:

Email : info@mindbridgeacademy.co.in
Contact : 8019674411.

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