Key Responsibilities
Keyword Research: Find high-value search terms and map user intent to content plans.
On-Page SEO: Optimize titles, meta descriptions, headings, and internal links.
Technical Audits: Monitor site speed, crawlability, indexing, and Core Web Vitals with developers.
Content Collaboration: Guide writers on topic gaps, structure, and keyword placement.
Link Building: Build off-page authority through ethical outreach and backlink acquisition.
Performance Tracking: Analyze metrics and build traffic reports using Google Analytics and Google Search Console. [1, 2, 3, 4]