Job Summary
We are looking for a user-centred, conversion-focused UI/UX Designer to design premium e-commerce experiences for Bhima Jewellery’s web and mobile platforms. The ideal candidate will balance elegant aesthetics with usability, performance, and measurable business impact.
Key Responsibilities
· Design user-centred, conversion-focused experiences for Bhima’s e-commerce web and mobile platforms.
· Create wireframes, user flows, prototypes, and high-fidelity UI designs aligned with our premium brand identity.
· Ensure responsive, accessible, and fast interfaces that build customer trust.
· Collaborate closely with product, marketing, and engineering teams to translate requirements into effective design solutions.
· Conduct rapid usability testing and iterate designs based on customer feedback and analytics insights.
· Build, maintain, and evolve a coherent design system to ensure consistency and speed of delivery.
· Own developer handoffs, providing clear specifications and assets for pixel-perfect implementation.
· Optimize product detail pages, listing pages, and checkout flows for clarity, speed, and conversion.
· Support A/B testing and CRO initiatives by creating design variants.
· Maintain design documentation, versioned assets, and UI performance standards.
· Balance design quality with delivery timelines and business objectives.
Key Deliverables
1. Wireframes, user flows, and high-fidelity mockups (web & mobile).
2. Reusable design system and component library.
3. Developer-ready assets and detailed handoff documentation.
4. Conversion-optimized product and checkout designs.
5. Accessibility-compliant and responsive interfaces.
6. Design variants for A/B testing and CRO experiments.
7. Performance-optimized UI assets for fast web delivery.
Required Skills & Tools
Design & Technical Skills
· Proficiency in Figma (preferred) or Adobe XD / Sketch.
· Strong experience with wireframing, interactive prototyping, and high-fidelity UI design.
· Expertise in design systems, components, and design tokens.
· Strong responsive and mobile-first design skills.
· Working knowledge of HTML/CSS for feasible developer handoffs.
· Understanding of accessibility standards (WCAG) – contrast, semantics, keyboard navigation.
· Familiarity with usability and analytics tools (Hotjar, Google Analytics, FullStory).
· Experience supporting A/B testing tools (Optimizely, VWO).
· Knowledge of image optimization and performance best practices (Lighthouse).
· Experience with collaboration tools such as Jira, Confluence, Zeplin, or Abstract.
Soft Skills
· Strong user empathy and visual sensibility.
· Clear communication and cross-functional collaboration skills.
· High attention to detail and consistency.
· Iterative mindset with openness to feedback.
· Excellent time management and delivery focus.