The Sales Executive is responsible for promoting and selling Maruti Suzuki vehicles, achieving monthly sales targets, generating leads, providing excellent customer service, and ensuring a smooth vehicle delivery process. The role covers the entire sales cycle from prospecting to after-sales follow-up.
Key Responsibilities
Welcome showroom walk-in customers and understand their vehicle requirements.
Generate leads through walk-ins, referrals, telecalling, field visits, corporate sales, and digital inquiries.
Explain vehicle features, variants, pricing, finance options, exchange offers, and accessories.
Arrange and conduct vehicle test drives.
Prepare quotations and negotiate deals within company guidelines.
Coordinate with finance, insurance, and registration teams for documentation.
Ensure timely vehicle delivery and customer satisfaction.
Maintain customer records and update CRM/DMS regularly.
Follow up with prospects and existing customers for repeat business and referrals.
Participate in promotional events, roadshows, exhibitions, and sales campaigns.
Achieve monthly sales targets and maintain high customer satisfaction (CSI).
Required Qualifications
Bachelor's degree (preferred) or Diploma/Any Graduate.
0–3 years of experience in automobile or retail sales (freshers may be considered by some dealerships).
Valid two-wheeler driving licence; four-wheeler licence is an advantage.
Basic computer knowledge (MS Office, CRM).
Skills Required
Excellent communication and interpersonal skills.
Strong sales and negotiation abilities.
Customer-focused approach.
Knowledge of automobile products and features.
Ability to work under sales targets.
Presentation and relationship-building skills.
Time management and problem-solving abilities.
Key Performance Indicators (KPIs)
Monthly vehicle sales target achievement.
Lead conversion ratio.
Test drive to booking conversion.
Customer Satisfaction Index (CSI).
Finance, insurance, and accessory sales.
Customer retention and referral generation.
Salary
Fixed salary: Approximately ₹15,000–₹30,000 per month (varies by dealership and experience).
Additional incentives based on vehicle sales, finance, insurance, accessories, and performance.