Job Title: FMCG Sales Team Leader
Job Summary
We are looking for an experienced and result-oriented Sales Team Leader to lead our FMCG sales operations. The candidate will be responsible for managing the sales team, driving primary and secondary sales, expanding market coverage, ensuring distributor profitability, and achieving monthly sales targets.
Key Responsibilities
Lead and motivate the sales team to achieve sales and distribution targets.
Manage distributor operations and ensure smooth order execution.
Increase market coverage by appointing new retailers and wholesalers.
Improve product availability, visibility, and merchandising in the market.
Monitor Daily Salesman (DS) performance, beat productivity, and route compliance.
Conduct regular market visits to coach and support the sales team.
Ensure timely collection of payments and maintain credit discipline.
Analyze sales reports, identify business opportunities, and implement action plans.
Coordinate with company representatives to execute trade schemes and promotional activities.
Maintain strong relationships with retailers, wholesalers, and key customers.
Prepare daily, weekly, and monthly sales performance reports.
Candidate Requirements
Graduate in any discipline (MBA preferred).
3–7 years of experience in FMCG sales, with at least 1–2 years in a team handling role.
Strong knowledge of distributor management, retail sales, and market development.
Excellent leadership, communication, and negotiation skills.
Ability to achieve sales targets and work under pressure.
Good knowledge of MS Excel and sales reporting.
Preferred Industry
FMCG
Foods & Beverages
Tobacco Products
Consumer Goods
Salary
Competitive salary with incentives, travel allowance, and performance-based benefits.
Location
As per company requirement.
Skills
Sales Leadership
Distributor Management
Team Handling
Retail & Wholesale Sales
Market Expansion
Target Achievement
Route Planning
Merchandising
Collection Management
Sales Reporting
MS Excel