Field Sales Executive

Job Description

Position: Sales Representative (SR) – Mumbai

Company: Slayd Foods Bharat Pvt. Ltd.

Location: Mumbai (Western / Central / Harbour Line – Territory Based)

Industry: FMCG – Snacks & Packaged Foods

Experience: 1–4 Years (FMCG Mandatory)

Reporting To: Area Sales Manager

🏢 About Slayd Foods

Slayd Foods Bharat Pvt. Ltd. is a fast-growing FMCG snacks company expanding aggressively across Mumbai. With brands like Crespology and Snakzastic, we aim to build strong retail presence across General Trade and key retail clusters.

We are looking for energetic, target-driven Sales Representatives to support rapid market expansion.

🎯 Key Responsibilities

1️⃣ Sales & Target Achievement

Achieve monthly primary & secondary sales targets.

Ensure 30–40 productive calls per day.

Drive billing through appointed distributor.

2️⃣ Market Expansion

Add minimum 20–30 new outlets per month.

Expand coverage in:

Kirana Stores

Provision Stores

Mini Supermarkets

Snacks & Namkeen Shops

Impulse outlets near schools & stations

3️⃣ Visibility & Merchandising

Ensure counter displays & hanging visibility.

Execute company schemes and retailer promotions.

Maintain FIFO and check product freshness.

4️⃣ Distributor Coordination

Work closely with distributor sales team.

Ensure zero stock-out in fast-moving SKUs.

Monitor secondary sales and stock rotation.

5️⃣ Reporting

Submit daily sales report.

Share competitor activity and market insights.

Track schemes, retailer margins, and market pricing.

📊 KPIs

Target Achievement (%)

Numeric Distribution Growth

Outlet Addition

Display Execution

Secondary Sales Growth

✅ Candidate Requirements

1–4 years FMCG field sales experience (Snacks preferred).

Strong understanding of Mumbai retail geography.

Experience working in distributor-led billing model.

Two-wheeler & valid driving license (Mandatory).

Willingness for daily field work.

Basic smartphone usage for reporting.

💰 Compensation Structure (Mumbai)

Fixed Salary: ₹15,000 – ₹22,000 (based on experience)

Performance Incentive: ₹5,000 – ₹15,000 (linked to target achievement)

TA/DA: ₹150 per working day

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