A Field Marketing role in the insurance industry focuses on executing localized marketing strategies to drive brand awareness, generate leads, and support the regional sales teams. This position acts as the bridge between corporate marketing and direct sales.
Depending on the company and the specific title (e.g., Field Marketing Manager, Field Marketing Representative), the responsibilities may emphasize either strategic planning or direct sales support.
Campaign and Event Execution
Lead Generation Activities: Plan, coordinate, and execute various field marketing programs, including local events, trade shows, seminars, webinars, and promotional activities to engage prospects and customers.
Local Content Creation: Develop and localize marketing collateral (brochures, presentations, case studies) that resonates with the regional audience and is compliant with insurance regulations.
Product Promotion: Act as a local expert, promoting awareness of specific insurance products (life, health, property & casualty, etc.) to drive adoption in the territory.