ndustry:• Affordable Housing Finance / Home Loans / LAP
### Job Purpose
The Branch Sales Manager is responsible for driving branch-level business growth in affordable housing finance by managing sales teams, sourcing home loan & LAP business, and ensuring achievement of targets while maintaining compliance and service quality.
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## Key Responsibilities
### Sales & Business Development
Drive Home Loan & LAP• business in the affordable housing segment
• Achieve monthly, quarterly, and annual branch targets
Develop business through DSA, connectors, builders, and direct sourcing•
• Identify local market opportunities and increase branch penetration
### Team Management
Lead, motivate, and manage Relationship Officers / Sales Officers•
• Conduct daily reviews, joint field visits, and performance tracking
• Provide ongoing coaching and training to improve productivity
### Operations & Process
Ensure proper login, documentation, and coordination• with credit & operations teams
• Monitor TAT and ensure smooth disbursement process
• Maintain high-quality sourcing with minimal rejections
### Compliance & Risk
Ensure adherence to company policies, KYC, and regulatory norms•
• Maintain portfolio quality and control delinquency levels
• Monitor early warning signals and support collections if required
### Relationship Management
Build strong relationships with DSAs, developers, and local influencers•
• Handle key customer escalations and ensure customer satisfaction
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## Eligibility & Skills
### Experience
• 5–8 years of experience in Home Loans / LAP / Affordable Housing Finance
Minimum 2–3 years in a team-handling role•
### Skills
• Strong local market knowledge
• Excellent people management and leadership skills
• Target-driven and result-oriented approach
• Good communication and negotiation abilities
### Education
• Graduate (MBA preferred but not mandatory)
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## Key Performance Indicators (KPIs)
• Branch business volume & disbursements
• Team productivity
• Login-to-disbursement ratio
• Portfolio quality
• Channel partner activation
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