Social Media Strategist

Job Description – Social Media Strategist

Position: Social Media Strategist
Department: Digital Marketing
Employment Type: Full-Time
Experience Required: 0–10+ Years

Job Summary

We are looking for a creative and data-driven Social Media Strategist to develop, implement, and manage our social media strategy. The ideal candidate will be responsible for increasing brand awareness, driving audience engagement, generating leads, and improving the company's online presence across various social media platforms.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives.

• Create, schedule, and publish engaging content across platforms including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant channels.

• Plan and manage monthly social media content calendars.

• Collaborate with the design, content, and marketing teams to create compelling visual and written content.

• Monitor social media trends, competitors, and emerging platforms to identify growth opportunities.

• Manage online communities by responding to comments, messages, and customer inquiries promptly.

• Track, analyze, and report key performance metrics such as reach, engagement, impressions, follower growth, and conversions.

• Optimize campaigns based on performance insights and analytics.

• Plan and execute influencer marketing campaigns where applicable.

• Coordinate paid social media campaigns in collaboration with the digital marketing team.

• Maintain brand consistency across all social media platforms.

• Stay updated with the latest social media algorithms, trends, and best practices.

Required Skills

• Strong understanding of major social media platforms and their algorithms.

• Excellent copywriting and communication skills.

• Creative thinking with strong storytelling abilities.

• Knowledge of social media analytics and reporting.

• Experience with content planning and campaign management.

• Basic understanding of SEO and digital marketing.

• Ability to manage multiple projects and meet deadlines.

• Strong analytical and problem-solving skills.

Preferred Tools

• Meta Business Suite

• Hootsuite

• Buffer

• Sprout Social

• Canva

• Adobe Creative Suite

• Google Analytics

• ChatGPT or AI content tools

• Microsoft Excel / Google Sheets

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.

• Experience in developing and executing successful social media campaigns.

• Portfolio showcasing social media work is preferred.

Key Performance Indicators (KPIs)

• Social media follower growth

• Engagement rate

• Reach and impressions

• Website traffic from social media

• Lead generation

• Conversion rate

• Campaign ROI

• Brand awareness metrics

• Content performance

• Community response time

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 0 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।