Key Responsibilities
Plan, create, and manage social media content across different platforms.
Develop and execute effective social media strategies based on business goals.
Manage social media platforms including Facebook, Instagram, YouTube, and LinkedIn.
Prepare monthly and weekly content calendars.
Plan social media campaigns, promotions, and engagement activities.
Coordinate with graphic designers, video editors, and content teams for creatives and videos.
Write or coordinate captions, post content, hashtags, and promotional copy.
Schedule and publish posts on different social media platforms.
Monitor comments, messages, mentions, and audience interactions.
Track engagement, reach, impressions, follower growth, and other performance metrics.
Prepare regular social media performance reports.
Analyze content performance and suggest improvements.
Stay updated with current trends, reels, hashtags, platform features, and algorithm changes.
Maintain consistency in brand tone, messaging, and visual communication.
Support digital marketing campaigns through organic social media activities.
Identify trending content ideas and opportunities to improve audience engagement.
Required Skills
Good knowledge of social media management.
Strong understanding of Facebook and Instagram.
Knowledge of YouTube and LinkedIn management.
Good content planning and content calendar management skills.
Basic knowledge of Canva or other graphic design tools.
Strong communication and creative thinking skills.
Understanding of social media trends and audience behaviors.
Basic knowledge of social media analytics and reporting.
Ability to manage multiple social media accounts.
Good organizational and time-management skills.
Preferred Skills
Experience with Meta Business Suite and social media scheduling tools.
Basic understanding of paid social media advertising.
Knowledge of Facebook Ads and Instagram Ads will be an advantage.
Experience with reels, short-form videos, and trending content formats.
Basic video editing knowledge will be preferred.
Understanding of brand building and online reputation management.
Knowledge of tools such as Canva, Meta Business Suite, Google Analytics, or similar platforms will be an advantage.