सोशल मीडिया मार्केटिंग

Social Media Strategist / Director

• Role: Builds the high-level foundation, defines goals, and aligns campaigns with business objectives.

• Responsibilities: Set long-term vision, define target audiences, allocate budgets, and oversee ROI (Return on Investment).

Social Media Manager

• Role: Leads day-to-day execution and brand narrative across networks.

• Responsibilities: Plan content calendars, manage publishing schedules, coordinate teams or agencies, run paid ads, and track key performance indicators (KPIs).

Content Creator / Copywriter

• Role: Produces the visual and written assets for social platforms.

• Responsibilities: Shoot and edit videos/photos, design graphics, and write engaging captions that match brand voice.

Community Manager

• Role: Maintains direct relationships with the audience.

• Responsibilities: Reply to comments and direct messages, handle customer feedback, monitor brand mentions, and foster active user engagement. Social Media Specialist / Coordinator

• Role: Handles tactical execution at an entry to mid-level.

• Responsibilities: Schedule daily posts, assist with asset preparation, organize campaigns, and track routine post performance.

Social Media Analyst

• Role: Focuses on metrics, data, and performance optimization.

• Responsibilities: Analyze reach, click-through rates (CTR), and engagement data, build performance reports, and recommend data-driven strategy shifts.

Paid Social Media Manager

• Role: Manages the paid advertising and media buying side.

• Responsibilities: Set up PPC (Pay-Per-Click) ad campaigns on platforms like Meta or LinkedIn, run A/B tests, and optimize ad spend.