Social Media Manager

Job Title: Social Media Manager

Role Overview

We are looking for a Social Media Manager who can go beyond posting content — someone who understands business objectives, builds trust with our target audience, and drives measurable outcomes like engagement, lead quality, and brand authority.

This role requires a mix of strategy, content thinking, audience psychology, and performance tracking.

Key Responsibilities

1. Content Strategy & Planning

• Develop and execute a monthly content strategy aligned with business goals

• Identify content themes (authority, trust-building, problem-solving, case studies)

• Plan platform-specific strategies (LinkedIn, Instagram, YouTube, etc.)

• Ensure content aligns with target audience (business owners, founders, etc.)
  

2. Content Execution & Management

• Coordinate with designers, video editors, and internal teams

• Manage end-to-end content publishing (posts, reels, carousels, videos)

• Maintain consistency in tone, quality, and messaging

• Repurpose long-form content into multiple formats

3. Performance Tracking & Optimization

• Track KPIs: engagement rate, reach, saves, shares, inbound leads

• Analyze what content works vs. what doesn’t

• Continuously optimize content strategy based on data

• Run A/B tests on hooks, formats, and messaging

4. Audience Engagement & Community Building

• Respond to comments, DMs, and interactions strategically

• Build relationships with followers and potential clients

• Identify and engage with high-value prospects

• Monitor audience sentiment and feedback

5. Trend & Insight Mapping

• Stay updated with platform trends, algorithm changes, and content formats

• Identify relevant trends and adapt them to the brand voice

• Study competitor strategies and positioning

6. Lead Funnel Contribution

• Align content with marketing funnel stages (awareness → trust → conversion)

• Work closely with marketing/sales team to improve lead quality

• Support campaigns (ads, launches, events, webinars)

Key Skills Required

• Strong understanding of LinkedIn & Instagram algorithms

• Content thinking (hooks, storytelling, positioning)

• Analytical mindset (data-driven decisions)

• Basic understanding of branding and marketing funnels

• Excellent communication and coordination skills

• Ability to think from a business owner’s perspective, not just a creator’s

Tools (Preferred Experience)

• Scheduling tools (Hootsuite, Buffer, etc.)

• Analytics tools (native + third-party)

• Basic understanding of Canva / video editing tools

• CRM or lead tracking tools (bonus)
  

What We’re NOT Looking For

• Someone who only schedules posts

• Someone focused only on aesthetics without understanding business impact

• Someone who blindly follows trends without strategic thinking

Success Metrics for This Role

• Growth in relevant audience (not vanity followers)

• Increase in engagement quality (comments, saves, shares)

• Improvement in lead quality and inbound inquiries

• Stronger brand positioning and authority

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