Social Media Marketing Executive (Meta Ads)
Company: Eatonik Industries Pvt Ltd
Location: Kandivali West
Timing: 10:00 AM – 7:00 PM | Sunday Off
Salary: ₹18,000 – ₹28,000 per month
Job Overview
We are looking for a performance-driven Social Media Marketing Executive with strong expertise in Meta Ads (Facebook & Instagram Ads). The ideal candidate should be capable of planning, executing, analyzing, and optimizing paid campaigns to improve brand awareness, generate quality leads, and drive conversions.
Key Responsibilities
Plan, create, and manage Meta ad campaigns on Facebook and Instagram
Develop audience targeting and retargeting strategies
Optimize campaigns for better ROAS, CTR, CPC, and conversion rates
Conduct A/B testing for creatives, audiences, and ad copies
Monitor campaign performance and manage daily budgets
Coordinate with content and design teams for creative execution
Generate campaign reports with actionable insights
Stay updated with Meta Ads policies, trends, and algorithm changes
Handle Meta Pixel setup, conversion tracking, and events
Analyze competitor campaigns and market trends
Requirements
Hands-on experience with Meta Ads Manager
Strong understanding of Facebook & Instagram advertising
Knowledge of campaign objectives, funnel marketing, and audience segmentation
Understanding of analytics and performance metrics
Good communication and analytical skills
Proficiency in Excel or Google Sheets
Preferred Skills
Experience with lead generation and e-commerce campaigns
Knowledge of Google Ads and other paid marketing platforms
Basic understanding of graphic design or video editing
Familiarity with CRM and marketing automation tools
Benefits
Opportunity to work on high-budget campaigns
Career growth in performance marketing
Learning and development opportunities