Social media expert

Core Objective:

Drive footfall and sales for all outlets by managing social media, influencer marketing, and WhatsApp campaigns while maintaining strong coordination with franchise partners.

Key Responsibilities:

1. Social Media Management

- Plan, create, and post content for Instagram, Facebook, and Google My Business for both brands.

- Maintain consistent brand voice, aesthetics, and posting calendar for TiB and HOIC.

- Reply to all DMs and comments within 2 hours during business hours.

2. Influencer / Blogger Outreach

- Target: 4 bloggers per month per outlet.

- Shortlist location-wise bloggers/influencers relevant to F&B, lifestyle, and local audience.

- Coordinate with franchise partners to get approval on blogger selection and promotion details.

- Share formal script/brief with bloggers covering what’s being promoted that period — new flavors, offers, events, etc.

- Take final approval of blogger content before posting.

3. Tracking & Reporting

- Maintain a complete record of:

- Blogger name, handle, location, outlet covered

- Date of post, content type, approval date

- Views, reach, engagement, saves, shares

- Business conversion: Coordinate with franchise partners to track walk-ins/orders attributed to each blogger post.

- Share a monthly response sheet with insights and recommendations.

4. WhatsApp Marketing

- Initiate WhatsApp campaigns to current customer database for both brands.

- Segment data outlet-wise and promote offers, new launches, festive campaigns.

- Track delivery, open rates, and business generated via WhatsApp. Report weekly.

5. Franchise Coordination

- Act as the bridge between brand HQ and franchise partners for all marketing activities.

- Share calendars, scripts, and results. Collect feedback and conversion data.

Skills Required:

- Proven experience managing Instagram/Facebook pages for F&B or retail brands.

- Existing network of local food bloggers is a big plus.

- Strong coordination and communication skills.

- Basic content creation: Canva, reels editing, copywriting. If possible

- Data-oriented: Comfortable tracking and reporting on metrics.

KPIs:

- 4 blogger collaborations per outlet per month

- <2 hr DM response time

- Weekly social media growth + engagement targets

- Monthly report on influencer ROI and WhatsApp campaign performance

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 6 - 24 महीने का अनुभव वाले उम्मीदवारों की जरुरत है।