Role:
SEO Specialist responsible for improving website ranking and increasing organic traffic through search engine optimization strategies.
Key Responsibilities:
Perform keyword research and competitor analysis
Optimize website pages (title tags, meta descriptions, content)
Improve on-page and technical SEO
Build quality backlinks and manage off-page SEO
Monitor website performance using Google Analytics and Google Search Console
Track keyword rankings and prepare SEO reports
Work with the content team for SEO-friendly content
Skills:
Basic understanding of on-page, off-page and technical SEO
Analytical and problem-solving skills