Senior Digital Marketing Specialist

📌 Role Overview

We are seeking a highly analytical, growth-driven Senior Performance Marketing Specialist to join our team on-site. With 3–5 years of dedicated paid media experience, you will own our entire paid acquisition strategy and execution. Your primary mission will be to scale our paid media channels, maximize ROAS, and efficiently lower our Customer Acquisition Cost (CAC).

As this is a 100% on-site position, you will collaborate face-to-face daily with our creative, product, and sales teams to rapidly iterate on ad copy, visuals, and landing pages based on real-time campaign performance.

🎯 Key Responsibilities

• Paid Media Execution & Management: Directly build, manage, and scale high-budget campaigns across Google Ads (Search, Display, Performance Max), Meta Ads Manager (Facebook/Instagram), and LinkedIn Ads.

• Budget & ROI Ownership: Oversee and deploy the monthly paid media budget. Continually optimize campaign elements to achieve aggressive pipeline, revenue, and ROI targets.

• A/B Testing & Funnel Optimization: Run relentless split tests on ad creatives, copy, audience targeting, and landing pages to boost click-through rates (CTR) and conversion rates (CVR).

• On-Site Cross-Functional Collaboration: Partner directly with our on-site design and content teams to conceptualize, brief, and critique high-converting ad assets (video scripts, hooks, and banners).

• Data Analytics & Attribution: Set up, audit, and maintain tracking architecture (Google Tag Manager, Meta Pixel, Conversion API). Analyze campaign data daily inside Google Analytics 4 (GA4) to identify performance bottlenecks.

• Stakeholder Reporting: Build data dashboards and present clear, face-to-face performance insights to senior leadership on weekly and monthly trends.

🛠 Required Skills & Qualifications

• Experience: 4–5 years of hands-on experience running performance marketing campaigns with a verifiable track record of scaling ad spend profitably.

• Platform Mastery: Advanced technical knowledge of Google Ads Manager, Meta Ads Manager, and Google Tag Manager (GTM).

• Data-Driven Mindset: High proficiency in Google Analytics 4 (GA4) and spreadsheet tools (Excel/Google Sheets) for advanced data manipulation, pivot tables, and cohort analysis.

• Creative Instincts: Strong understanding of what makes a visual or copy element convert, allowing you to accurately brief creative teams.

• Work Arrangement: Ability to work full-time on-site at our corporate office.

🌟 Preferred (Nice-to-Have) Qualifications

• Certifications in Google Ads, Meta Blueprint, or Google Analytics.

• Experience handling tracking updates and workarounds post-iOS 14+ privacy frameworks.

• Experience with automated bidding strategies and programmatic advertising.

• इस फुल टाइम डिजिटल मार्केटिंग Job में डिजिटल मार्केटिंग में 3 - 6+ वर्षो का अनुभव वाले उम्मीदवारों की जरुरत है।