Job Title: Digital Marketing & SEO Executive
Company: Mithila Travels
Employment Type: Full-time
Experience: 1–3 years
Job Summary
Mithila Travels is looking for a creative and results-driven Digital Marketing & SEO Executive to manage the company’s online presence, improve search engine rankings, generate travel-related leads, and increase website traffic and conversions.
Key Responsibilities
SEO
Perform keyword research related to travel, tour packages, hotels, flights, and destinations.
Implement on-page and off-page SEO strategies.
Optimize website pages, meta titles, descriptions, headings, URLs, and content.
Improve Google rankings and organic website traffic.
Conduct competitor and SEO performance analysis.
Build quality backlinks through ethical SEO practices.
Identify and fix basic technical SEO issues.
Monitor website traffic, rankings, and keyword performance.
Digital Marketing
Manage and grow social media platforms such as Instagram, Facebook, and YouTube.
Plan and publish engaging travel-related content.
Run and monitor digital advertising campaigns on platforms such as Google and Meta.
Generate leads for travel packages and services.
Track campaign performance, leads, conversions, and ROI.
Coordinate with the content/design team for creatives, videos, blogs, and promotional campaigns.
Develop strategies to increase brand awareness and customer engagement.
Content & Analytics
Plan SEO-friendly blogs and travel content.
Use tools such as Google Analytics, Google Search Console, Google Ads, and SEO tools.
Prepare regular reports on traffic, rankings, leads, and campaign performance.
Stay updated with Google algorithm changes and current digital marketing trends.
Requirements
1–3 years of experience in Digital Marketing and SEO preferred.
Good understanding of on-page, off-page, and technical SEO.
Knowledge of Google Search Console and Google Analytics.
Basic knowledge of Google Ads and Meta Ads.
Good content writing and communication skills.
Understanding of social media marketing.
Analytical and data-driven approach.
Knowledge of WordPress/CMS is an advantage.
Travel, tourism, or hospitality industry experience is a plus.