Job Summary
We are looking for a results-driven Digital Marketing Specialist with 3–5 years of experience to develop, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have strong knowledge of SEO, SEM/PPC, social media marketing, content marketing, email marketing, and analytics, with a proven ability to generate leads and improve online visibility.
Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Plan and manage SEO activities, including on-page, off-page, technical SEO, keyword research, and link-building strategies.
Manage Google Ads, Meta Ads, and other PPC campaigns to generate quality leads and improve ROI.
Develop and execute social media marketing strategies across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
Plan and coordinate content marketing initiatives, including blogs, landing pages, website content, and promotional campaigns.
Monitor website traffic, rankings, conversions, and campaign performance using Google Analytics, Google Search Console, and other marketing tools.
Conduct competitor and market research to identify new opportunities and trends.
Create and manage email marketing campaigns and lead-nurturing activities.
Work closely with the content, design, sales, and development teams to execute marketing campaigns.
Track key performance indicators (KPIs), prepare regular performance reports, and provide actionable insights.
Continuously test and optimize campaigns to improve CTR, conversion rates, traffic, leads, and overall ROI.
Stay updated with the latest Google algorithm updates, digital marketing trends, advertising platforms, and industry best practices.
Required Skills
3–5 years of hands-on experience in Digital Marketing.
Strong knowledge of SEO, SEM, PPC, Social Media Marketing, and Content Marketing.
Experience with Google Ads and Meta Ads Manager.
Proficiency in Google Analytics (GA4) and Google Search Console.
Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Moz, or similar tools.
Understanding of conversion optimization, lead generation, and marketing funnels.
Good analytical and problem-solving skills.
Strong written and verbal communication skills.
Ability to manage multiple campaigns and meet deadlines.
Experience working in an IT/SaaS or B2B environment will be an advantage.
Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
A certification in Google Ads, Google Analytics, SEO, or Digital Marketing is a plus.
Work Location: In person