Meta Ads Specialist – Clothing Brand
Job Description:
We are looking for a results-driven Meta Ads Specialist to manage and optimize Facebook & Instagram advertising campaigns for our clothing brand.
Key Responsibilities:
Plan, create, and manage Meta Ads campaigns for Facebook and Instagram.
Develop campaigns focused on sales, conversions, website traffic, and brand awareness.
Create and test different ad creatives, audiences, copy, and campaign strategies.
Manage Meta Pixel, Events Manager, Conversion API, and tracking.
Monitor key metrics such as ROAS, CPA, CTR, CPC, CPM, and conversions.
Continuously optimize campaigns to improve performance and reduce customer acquisition costs.
Conduct audience research and retargeting campaigns for website visitors and potential customers.
Coordinate with the design/content team for high-performing ad creatives.
Analyze campaign reports and provide regular performance insights.
Stay updated with Meta Ads trends, algorithm changes, and best practices.