Quality Nursing Services Pvt Ltd is seeking a skilled Digital Marketing Specialist to elevate our online presence and connect families with premier healthcare solutions.Job SummaryYou will design, implement, and optimize our digital marketing strategies to drive brand awareness and lead generation. This role focuses on promoting our home healthcare, nursing, and patient care services across digital platforms.Key ResponsibilitiesManage Campaigns: Create and execute targeted Google Ads and social media campaigns.Content Creation: Write engaging posts, blog articles, and newsletters about healthcare.SEO Optimization: Improve website rankings for local healthcare and nursing keywords.Social Media: Oversee Facebook, Instagram, LinkedIn, and YouTube company profiles.Lead Generation: Optimize landing pages and funnels to convert visitors into inquiries.Analytics Tracking: Monitor website traffic, conversion rates, and ROI using GA4.Reputation Management: Monitor and respond to online patient reviews and testimonials.Required QualificationsExperience: 2+ years of proven digital marketing experience.Industry Knowledge: Prior experience in healthcare, hospitality, or service sectors is preferred.Tools: Proficiency with Google Analytics, Meta Ads Manager, and SEO tools (SEMrush/Ahrefs).Skills: Strong copywriting skills with a deep understanding of local SEO.Education: Bachelor’s degree in Marketing, Communications, or a related field.