Required Qualifications & Skills
Proven Experience: Practical experience managing successful online marketing campaigns, with a strong understanding of SEO, PPC, and social platforms.
Technical Proficiency: Hands-on knowledge of marketing tools (e.g., Google Ads, Meta Business Suite) and website analytics.
Analytical Mindset: Strong data-driven problem-solving abilities to interpret performance metrics, conduct A/B testing, and identify critical conversion points.
Communication: Excellent verbal and copywriting abilities to effectively reach and engage target audiences.
Education: A bachelor’s degree in marketing, business, communications, or a related field is highly preferred.
Core Responsibilities
Campaign Strategy: Plan and execute holistic digital marketing campaigns aligning with overall business and growth objectives.
SEO & SEM: Define keyword strategies, optimize website content, and manage paid search and display advertising (PPC) to maximize ROI.
Social Media & Content: Develop content calendars, oversee social media presence, and collaborate with teams to create engaging, brand-consistent copy and multimedia.
Email & CRM: Prepare and deploy targeted email campaigns, newsletters, and promotional offers to engage existing and prospective customers.
Analytics & Optimization: Track KPIs and digital metrics using tools like Google Analytics to evaluate customer experiences, improve conversion funnels, and optimize marketing spend.
Collaboration: Partner with design, development, and sales teams to coordinate product launches, maintain website architecture, and ensure consistent brand messaging.