Job Description
We are looking for a Digital Marketing Executive with hands-on knowledge of SEO, AEO, GEO, SMM, Meta Ads, Lead Generation, and Content Marketing. The ideal candidate should be creative, analytical, and willing to learn the latest digital marketing and AI-driven search strategies.
Key Responsibilities
Execute SEO activities including keyword research, on-page SEO, off-page SEO, and basic technical SEO.
Implement AEO (Answer Engine Optimization) strategies to improve visibility in answer-based search results.
Work on GEO (Generative Engine Optimization) to improve brand visibility across AI-powered search and generative platforms.
Manage Social Media Marketing (SMM) activities across relevant platforms.
Create, manage, monitor, and optimize Meta Ads (Facebook & Instagram) campaigns.
Plan and execute Lead Generation campaigns through paid and organic channels.
Develop and implement Content Marketing strategies for blogs, websites, social media, and marketing campaigns.
Research trending topics, keywords, search queries, and audience interests to develop relevant content.
Optimize website and content for search engines, answer engines, and AI-generated search experiences.
Monitor campaign performance and prepare regular performance reports.
Track metrics such as CPL, CTR, CPC, conversions, reach, traffic, and engagement.
Conduct competitor and market research to identify new marketing opportunities.
Coordinate with the design and development teams for content, landing pages, social media creatives, and campaigns.
Stay updated with the latest SEO, AI search, digital marketing, and content marketing trends.
Required Skills
Basic hands-on experience with Meta Ads Manager
Knowledge of SEO & Google Search Console
Understanding of AEO & GEO
Knowledge of Social Media Marketing
Basic knowledge of Content Marketing & Content Strategy
Understanding of Lead Generation & Performance Marketing
Basic knowledge of Google Analytics/GA4 is an advantage
Good communication and analytical skills
Creative thinking and willingness to learn new AI and digital marketing tools