डिजिटल मार्केटिंग एग्जीक्यूटिव

Job Title: Digital Marketing Executive / Specialist

Department: Marketing & Admissions

Location: Noida Sector 15, Office -Block C-24, Second Floor

Experience: 1–4 Years (Education sector preferred)

Role Overview

Global Institute of Higher Education is seeking a performance-driven Digital Marketing professional to manage online campaigns, generate qualified student leads, and strengthen the institute’s digital presence to support admissions.

Key Responsibilities

• Lead Generation & Paid AdvertisingPlan, execute, and optimize campaigns on Facebook Ads and Google Ads

• Create and manage admission-focused landing pages and funnels

• Generate qualified leads from students interested in courses

• Monitor CPL, conversions, and ROI, and optimize performance

• Social Media ManagementPlan and publish regular social media posts

• Monitor and respond to Facebook comments, messages, and inquiries

• Improve engagement using reels, testimonials, and informational posts

• SEO ResponsibilitiesPerform On-Page SEO for website pages and course content

• Execute Off-Page SEO including backlink building

• Conduct keyword research for admission and course searches

• Automation & IntegrationManage lead automation workflows using Pabbly Connect

• Maintain integrations with CRM, forms, and Google Sheets

• Local Listing ManagementManage institute profile on Google My Business

• Monitor reviews, respond to queries, and improve local visibility

• Required SkillsHands-on experience with Facebook Ads and Google Ads

• Strong lead generation and funnel optimization knowledge

• Basic design skills (Canva or similar tools)

• Familiarity with SEO tools and analytics

• Good communication and reporting abilities

• Key Performance Indicators (KPIs)Number of qualified student leads generated

• Cost per lead and conversion rate

• Social media growth and engagement

• Website traffic and search rankings

Interested Candidates Can Share Your Resume - 7678620049

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