Role Overview: We are looking for a sharp, data-driven PPC Executive to manage end-to-end paid search and social campaigns. You will focus on driving sustainable, high-quality growth through honest marketing practices and technical precision.

Key Responsibilities:

·       Execute: Build and manage high-performing campaigns on Google & Youtube Ads, Bing Ads, and Meta Ads.

·       Optimize: Conduct keyword research and bid management focused on maximizing ROI and minimizing waste.

·       Analyze: Monitor daily performance and provide transparent, generalized reports on key metrics (CPA, ROAS, CTR).

·       Create: Write clear, truthful, and compelling ad copy that resonates with a global audience.

·       Test: Run A/B tests on landing pages and creatives to improve conversion hygiene.

·       Experience with automation and email marketing tools will be an added advantage.

Requirements:

·       1-3 years of proven campaign optimization and PPC experience required.

·       Technical Proficiency: Mastery of Google Ads, Meta Ads Manager, and Google Analytics.

·       Ethical Approach: Commitment to transparent data and "white-hat" strategies.

·       Analytical Skills: Ability to simplify complex data into actionable growth steps.

·       Certifications: Google Ads/Analytics certifications are required.

What We Offer:

·       Competitive salary and performance-based incentives.

·       Continuous learning and skill development opportunities.

·       Exposure to the education industry.

·       Collaborative and supportive work environment.

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